Marketing Manager at Royal Management Consultants (RMC )

Responsibilities for the Marketing Manager Jobs in Kenya

• Give ideas on new products and come up with a product development strategy
• Check new products from competitors
• Undertaking thorough market research so as to turn an identified product opportunity into a tangible concept
• Determine the product’s relevance to the market and profitability to the company
• Formulate and implement sales and marketing strategies
• Build key customer relationships
• Identify business opportunities
• Negotiate and close business deals and maintain extensive knowledge of current market conditions
• Find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future
• Manage existing clients and ensure they stay satisfied and positive
• Put the Focus on the consumer’s needs
• Organize brainstorming meetings
• Come up with launching strategies like promotions, free samples, road shows
• Advise on the target customers
• Lead, recruit, train and mentor sales team
• Continuous staff development
• Motivate, promote and retain performing staffs
• Supervise the sales team and ensure they are working to meet the set targets
• Escalate and resolve disciplinary issues in the department
• Ensure accounts are paid in time, all cheques are collected
• Liaise with the debt collectors to ensure all debts are paid in time
• Providing customer service regarding collection issues, process customer refunds, process and review account adjustments, resolve client discrepancies and short payments
• Minimize the debts owed to the company and follow on bad debts
• Build and maintain successful relationships with customers within assigned sectors and territories
• Ensure customers are serviced well by the dispatch team, goods are delivered in time, in good order and the right quantity
• Regularly update customers on sales order progress, and respond and resolve customer queries in a timely manner
• Manage business communication in relation to the brand and the business unit on email, blogs, and social networks as well as through verbal discussions
• Conduct regular field visits to prospect and generate sales.
• Ensure company policies have been effectively communicated to clients.
• Develop an excellent and complete understanding of the company products and how they meet the needs of designated customer segments and the market.
• Develop a base for long-term sources of clients through referrals, telephone canvassing, face to face, cold calling on business owners/decision makers, emails and networking.
• Monitor, analyze and review customer retention data and use findings to improve prospect targeting and conversion to customers.
• Actively follow up new leads and referrals resulting from enquiries, field activity and promotions
• Execute and actively participate in planed promotional activities to market the company’s products whilst also coordinating with the Technical resource on customers training.
• Provide feedback on customer feedback/comments relating to product content and pricing as well as company performance and translate the insights obtained into compelling customer sales pitches.
• Keep abreast of competitors’ activities, competitor products and recommend any necessary tactical action
• Prepare and submit budgets for the assigned territories and ensure compliance to approved budget.
• Compile sales pipeline and forecasts for the assigned territories.
• Gather market information to assist in planning and decision making.
• Maintain timely and accurate records for all sales, prospecting activities, plans for marketing and territory reports.

Requirements for the Marketing Managerr Jobs in Kenya

• 8 – 10 years’ experience in FMCG sales and marketing
• Degree in Business related Course
• Proficiency in Office Microsoft Applications
• Previous experience in a competitive FMCG sector
• Experience in leading and motivating a team and driving results
• Excellent sales and marketing skills
• Problem solving skills
• Planning , organization and supervisory skills
• Excellent communication skills with ability to generate reports
• Self-driven and results oriented
• Customer service oriented with pleasant and outgoing personality