Head of Department, ECommerce at Safaricom Kenya

Brief Description

Reporting to the Director - Enterprise Business Unit, the position holder will be responsible for developing, driving and implementing the e-commerce strategy to maximize sales, with a persistent emphasis on customer acquisition, conversions and maximizing average order value

Detailed Description

• Responsible for the overall strategy to ensure revenue growth through customer acquisition;
• Define and direct CRM strategy to increase retention levels, purchase frequency and brand advocacy;
• Develop and execute the multi-channel trade, marketing, communication and content strategies in collaboration with the retail, marketing and product teams;
• Manage and develop the website (and sub-sites) to optimize new customer acquisition, sales and brand experience;
• Collaborate with cross-functional partners to manage all aspect of the E-Commerce business including, business planning, content strategy and development;
• Serve as the primary contact within e-commerce organization for cross functional partners;
• Ensure proper management of customer experience including design aesthetics, content navigation, information architecture, branding/marketing and functionality;
• Continually review the relevance and commercial potential of new areas of digital development and make recommendations;
• Build and direct a cohesive team of internal and external personnel to effectively develop E-Commerce solution

Job Requirements

• Degree in Marketing/ ICT or business related;
• Work experience of 8-10 years preferably in online marketing;
• Proven track record in managing websites;
• Extensive experience working with web analytics tools e.g. Webtrends, Ominiture;
• Must have Project Management experience;
• Ability to work collaboratively across the business, and engage internal and external stakeholders
• Strong decision-making, organizational, planning and problem-solving skills;
• Confident, enthusiastic and strategic with strong leadership and influencing skills