Marketing Officer at Human Asset Consultants

Reporting to the Manager, Marketing, the successful candidates for these positions will be responsible for marketing and member recruitment in assigned regions with a view of increasing the Organization’s market share.

Key Responsibilities

1. Participate in preparation of budgets for the assigned region and ensure compliance to approved budget.
2. Develop an excellent and complete understanding of the Organization’s products and services and how they meet the needs of designated customer segments and the market.
3. Compile individual work plan, sales pipeline and forecasts.
4. Develop a base for long-term sources of clients through referrals, telephone canvassing, face to face, cold calling on business owners/decision makers, emails and networking.
5. Conduct regular field visits to prospect and generate sales.
6. Build and maintain successful relationships with clients, partners and vendors within assigned region.
7. Gather market information to assist in planning and decision making.
8. Keep abreast of competitor activity, competitor products and recommend any necessary tactical action.
9. Actively follow up new leads and referrals resulting from enquiries, field activity and promotions.
10. Monitor, analyze and review customer retention data and use findings to improve prospect targeting and conversion to customers.
11. Ensure relevant organizational policies and processes have been effectively communicated to clients and members.
12. Respond and resolve client and member queries in a timely manner.
13. Conduct regular member visits and report major issues of concern for action or direction.
14. Management of key accounts, ensuring effective client relations and retention.
15. Ensure that objectives in terms of availability, visibility, volume, and quality of services are achieved within assigned area.
16. Liaise and network with a range of stakeholders including customers, colleagues and partner organizations.
17. Assist in the production of marketing materials and literature, and ensure effective distribution of the same.
18. Manage business communication in relation to the brand and the business on email, as well as through verbal discussions.
19. Actively participate in organizing and coordinating events and exhibitions for the promotion of products and services in order to capture potential markets.
20. Provide significant input to brand planning, developing new business strategies and marketing initiatives.
21. Timely preparation of presentations, proposals, reports and any other documentation as required.
22. Continuous professional development to keep up with current industry trends.
23. Prepare and submit reports as required.
24. Any other duties as may be assigned from time to time.

Qualifications & Experience

1. Bachelor’s Degree in Social Sciences
2. Intermediate level professional qualification in Marketing
3. At least 3 years working experience in a similar role

Essential Competencies

1. Proficiency in ICT with MS Office and internet ability
2. Problem solving skills
3. Planning and organization skills
4. Excellent communication skills both verbal and written
5. Excellent interpersonal skills with ability to interact with clients at all levels, and establish & maintain relationships
6. Strong negotiating and influencing skills

Essential Personal Attributes

1. Team player
2. Integrity and confidentiality
3. Self-driven and results oriented
4. Creative and innovative
5. Possess motivation for sales
6. Customer service oriented with pleasant and outgoing personality