Marketing and Member Recruitment Manager at Human Asset Consultants

Reporting to the Chief Manager, Marketing and Member Recruitment, the successful candidate will be responsible for developing and maintaining marketing strategies for the Organization’s products and services, evaluating customer research, market conditions, and competitor data and implementing marketing plan alterations as needed to meet agreed Organizational targets. He/She will also increase the Organization’s market share through design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.

Managerial Responsibilities

1. Ensure sound systems, policies and procedures for effective functioning of the department are in place.
2. Provide direction in the management of the Marketing department of the Organization.
3. Provide sound leadership to the staff in the department.
4. Ensure effective staff supervision.
5. Prepare comprehensive annual budgets for approval.
6. Ensure compliance with approved budgets including prudent and timely spending.
7. Ensure highest standards of operational efficiency and quality of service to staff.
8. Ensure timely reporting of department performance.

Core Responsibilities

1. Develop marketing plans to increase volume to selective market lines.
2. Evaluate newbusiness opportunities in terms of financial gain, mission/strategy fit and actively pursue in order to increase membership growth, increase market share and grow the Organization’s portfolio of clients.
3. Prepare, discuss and disseminate the planning cycle and timetable to the respective stakeholders.
4. Initiate the development of surveys, market research and analysis and implement findings of the same.
5. Drive the investigation of market trends and analyze competitor and customer behaviour.
6. Participate in the gathering, analyzing and interpretation of data from competitors, customers and the wider market.
7. Develop and manage a high quality market/competitive market intelligence program.
8. Define and follow up on yearly targets and objectives.
9. Implement marketing strategies for new products and services.
10. Determine new opportunities by analyzing business needs.
11. Provide direction and guidance to the department to ensure alignment with the Organization’s marketing strategies.
12. Increase the organization’s involvement with existing client.
13. Develop and manage marketing tools for existing and new clients.
14. Organize and oversee the coordination of the Organization’s marketing events.
15. Implement long and short-term plans in forecasting market potential.
16. Liaise with Account Officers in all regions to ensure efficient delivery of services and customer satisfaction.
17. Ensure and monitor achievement of departmental targets in line with the Performance Contract of the Organization.
18. Continuous professional development to keep up with current industry trends.
19. Prepare and submit reports as required.
20. Any other duties as may be assigned from time to time.

Qualifications & Experience

1. Bachelor’s  Degree    in Social Sciences
2. Full professional qualification in Marketing e.g. CIM
3. Member of professional body e.g. CIM or MSK
4. At least 6 years relevant experience 3 of which should be in leading teams in marketing

Essential Competencies

1. Proficiency in ICT
2. Strong written    and    verbal    communication    skills
3. Strong analytical skills
4. Strong leadership skills
5. Alert to new opportunities both external and internal
6. Highly effective communicator, both orally and in writing

Essential Personal Attributes

1. Team player
2. High levels of integrity and confidentiality
3. Creativity and innovation
4. Ability for independence, robustness and resilience
5. Sharp business acumen, including the ability to assess risk
6. Ability to work under pressure
7. Flexible for frequent travel