Community Builder at Jumia

Community Builder Job Responsibilities

• Using conventional and unconventional marketing approaches to generate growth – these approaches include, but definitely not limited to, analytical thinking, content marketing, gamification, product engineering, UX hacks, partnerships and development of an affiliate/influencer network (mindset: we are building a car and trying to start it, and need to figure out how to reach 100km/h)
• Owning and fine tuning of USP, customer facing brand persona and growth approaches.
• Working with content agents to ensure relevant, attractive and intuitive content is shared with the user base.
• Scalability is the key to success, and content will be the king in this approach.
• Working with the local Some/Community people on hand-in-hand to develop winning growth strategies and ensure successful and timely execution of agreed plans
• Coordination with the central marketing team on events, press releases, partnerships and ecosystem initiatives.
• Role is a local-central role, meaning responsibilities will be continent wide.

Requirements for the Community Builder Job

• A successful candidate will fulfill the following requirements:
• Bachelor’s Degree in Marketing, Business Development, Strategic Management or equivalent qualification.
• 2-3 years of relevant experience.
• Strong analytical background and communication skills.
• Demonstrate the ability to work within a dynamic and fast-paced working environment.
• Demonstrate the ability to communicate complicated data sets to varying audience in a clear and concise manner.