FMCG Multinational Brand Manager at Altima Africa

Role Profile
 

The successful candidate will be responsible for:

• Developing and updating consumer portrait, consumer engagement funnel for his/her brand;
• Activating Brand Essence and Vision;
• Contributing to category strategy by defining desired relative price and providing recommendation to pricing and promotional strategy;
• Contributes to development and executes strong, functionally aligned brand plan. Tracks and monitors the performance, health and strategic alignment;
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands;
• Developing engagement strategies and the creation of relevant & memorable brand experiences;
• Working with communication agencies and ensures all brand communication contributes to enhancing the company image.

Desired Competencies

• Brand Development;
• Innovation;
• Analytical & Highly Numerate;
• Operational Excellence and Drive for Results;
• Communication and Relationship Building;

Qualifications

• An undergraduate degree preferably in Marketing, Sales or Business Administration;
• Minimum of 5 (Five) years’ experience in Marketing and One (1) in another function preferably Sales:
• Marketing experience within a MNO FMCG organisation with demonstrable results;
• Experience in leading and managing cross functional teams.