Public Relations Assistant at Kenya Farmers Association (KFA)

Roles for the Public Relations Assistant Job

• The position holder will be charged with the responsibility of fostering and maintaining cordial relationships with current agents, partners and distributors,
• establishing new relationships and linkages with other organizations, individuals,
• communities and government agencies, participating in development,
• review and enhancement of content for print, electronic,
• social media platforms and website for communication to members of the public, volunteers and other stakeholders,
• developing and executing a fundraising action plan/strategy for KFA’s project financing,
• identifying and pursuing potential partnership opportunities with other agricultural-focused agencies and organizations,
• preparing project update manuals for both external and internal use by members and other stakeholders,
• developing and implementing organizational PR strategies including generating news releases to communicating to media as well as handling publicity activities for KFA,
• tracking, monitor and evaluating effectiveness of various PR strategies, Public and media impressions deployed.

Public Relations Assistant Job Qualifications

• Must hold at least a Bachelors Degree in related fields such as Communications, journalism, marketing etc
• Have excellent communication skills both orally and in writing.
• Have excellent interpersonal skills and the ability to work with diverse individuals or group of individuals.
• Possess great digital presentation skills with the ability to prepare and make presentations during meetings.
• Posses the ability to come up with creative ideas for communication and promotional materials and writing grant proposals.
• Have excellent Computer skills including use of Graphic communication.
• Posses great Media Relations skills with ability to know how to interact with other media outlets.
• Ability to write press releases and involve the media in KFA events and activities.
• Ability to organize and plan events for KFA including trainings, trade fairs, customer experience days and other events.
• Ability to maintain an established work schedule, with or without flexibility.
• Strong organizational and management skills- ability to multi-task and prioritize activities based on urgency.