Africa Head of Marketing Communications at Oxygene8 Group

The position’s goals are to get Oxygen 8 products and brand main stream visibility in the press and to create a consistent communications and content strategy targeting our platform of millions of users via product marketing and the external world via social media and PR.

The position involves creating powerful messages, storylines and communications programs which create buzz and drive awareness for Oxygen 8 among potential partners and consumers and the already sizable user base.

The right candidate will own the responsibility for communicating the Oxygen 8 brand and mission to mainstream consumers and strategic partners, gain industry recognition and to leverage content marketing for further user growth and engagement.

The ideal candidate must have exceptional written and verbal communications skills, can manage multiple projects and initiatives simultaneously with ease, is a natural influencer, collaborator and relationship builder.

The candidate should be very creative, curious, and has strong attention to detail.

Key Responsibilities:

• Heading up or have worked in a regional African M-Commerce or E-Commerce venture
• Extensive experience in Direct to consumer marketing
• Substantial experience in managing campaigns across digital media including social media, working with affiliate networks
• Interpreting sophisticated analytics
• Results and KPIs for this role are increasing users through gradual marketing, content marketing, and PR.
• Grow Users: Come up with creative out of the box ideas for user growth and user engagement
• Manage Public Relations: build relationships with reporters, industry analysts, and key influencers. Manage external PR agencies and build an in house PR team. Manage all communications to the Oxygen 8 user base and to the outside world.
• Making Data Driven Decisions: Ability to focus strategies and innovations around finding non obvious data trends that can be used for growth.
• Creative Ideas & Innovation: This person should be excellent at finding innovative out of the box creative ways to tell our users and the outside world what we stand for .
• New Audiences: Develop multiple new strategies to reach new audiences and communicate the Oxygen 8 value propositions.
• Write, proofread, and edit material for internal and external communications
• Work with CEO, Country Managers and Product managers to meld good messaging with high ranking and conversion.

Experience:

• Experience driving millions of new users for mobile applications
• Experience is optimizing and developing web sites
• Experience in managing digital predicts and managing them through their product life cycles
• Experience managing and building PR teams
• At least five years of hands-on relevant experience
• Experience working with mobile consumer focused Internet products(Mobile money and Mobile Wallets)
• Have working experience of a number of central and east African markets
• Experience coming up with new out of the box innovative ideas that have driven substantial user growth (in the millions of users)
• Superb written and oral communication/presentation skills with the ability to translate complex technical ideas or results into easy-to-understand, actionable statements and conclusions.
• Developing and managing a digital team
• Experience with the latest mobile marketing tactics, strategies, and tools