Marketing Executive at Summit Recruitment and Search

The ideal candidate is an accomplished marketing assistant who is dynamic, strategic, analytical, and creative with a strong focus on revenue. He / she is expected to think of big ideas, consistently deliver big results and MUST have a minimum of 2 years of experience in a marketing agency.

Key Responsibilities:

• Support the development of media strategy and make recommendations for optimal media buys to advertise company products.
• Manage budgets and coordinate media campaigns with the sales department.
• Be the day-to-day driver of the media plan including building relationships with and communicating with media partners.
• Train and coach media partners on the key selling points and unique value proposition of company products.
• Provide creative direction on ad campaigns (radio advertising/TV commercials), artwork, and promotional concepts.
• Understand the Kenyan media landscape (market share, demographics, popular TV shows etc.)
• Communicate trends and current events to management.
• Monitor, analyse and optimise ROI of marketing campaigns.

Qualifications:

• Must have a bachelor’s degree in Marketing.
• Must have a minimum of 2 years’ experience in marketing i.e. corporate & agency.
• Must have worked in an FMCG or Manufacturing company.
• Must be naturally driven, hustler with a strong interpersonal skills.
• Strong analytical skills & knowledge of media management tools and marketing procedures would be an added advantage.