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  • Posted: Jul 17, 2017
    Deadline: Jul 20, 2017
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    Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia, Africa, and the Channel Islands.
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    Trade Marketing Manager

    Reporting to the Marketing Director the incumbent’s role will include;

    • Develops promotion and trade branding plans and budgets.
    • Evaluates proposed sites and make recommendations on suitability
    • Develops and communicates an implementation programmes to the Regional Sales Managers for execution.
    • Oversees the implementation of the plan, monitors performance against the plan and puts in place required remedial actions.
    • Reports on performance against the plan to sales and marketing management.
    • Monitors expenditure against budget and reports deviations to the Marketing Director as required.
    • Liaises with Brand, procurementthe and relevant agencies, to ensure on-time, on budget delivery of quality materials
    • Monitors implementation through occasional field visits and regular report review
    • Develops tools for monitoring the quality and status of field branding so as to allow for timely remedial action.
    • Takes action to replace past products/ promotions, faded and worn out materials,
    • Continuously checks the trade for visibility gaps and takes remedial action.
    • Manage trade promotion activities by setting targets and monitoring performance/ impact of trade promotions against these.
    • Monitors/receives feedback on competitor promotional activities and develops tactical responses, as required.
    • Prepare reports for management review as per the reporting calendar.

    Qualifications:

    • University Degree in business, sales, or marketing or equivalent training in business or sales management
    • 5-8 years Trade marketing working experience preferably in the FMCG industry
    • Good knowledge of channel and retail sales
    • Able to work under high stress with short-term targets and objectives
    • Familiarity with and interest in contemporary brand management thinking and trends
    • Experience of handling multiple projects successfully
    • Business awareness with strong stakeholder management skills
    • Strong planning ,analytical and problem solving skills
    • Goal oriented with a high personal standard
    • Excellent and effective interpersonal, presentationand communications skills

    Method of Application

    Interested and qualified candidates are invited to apply for the role by sending an application letter and resume to hr@ke.airtel.com

    The deadline for applications is 5.00pm on Thursday 20th July 2017.

    Only shortlisted candidates will be contacted.

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