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  • Posted: Aug 7, 2017
    Deadline: Aug 12, 2017
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
    Read more about this company


    Retail Sales Manager

    Main Purpose of this Position: Grow sales through managing retail customer accounts.


    Key Deliverables for this Position

    • Drive product sales at retail level
    • Ensure product availability
    • Customer service

    Key Responsibilities

    • Executing the departmental strategy through processes and procedures to achieve the organizations objectives
    • Ensuring product  pricing is correct and consistent with the company’s RRP
    • Ensuring product visibility through positioning within outlets or point of sale.
    • Identifying trends that appeal to consumers and advice the management accordingly.
    • Maintain inventory of where company display assets are placed and ensure they are well stocked all the time with company products only.
    • Ensure promotions are accurate and merchandised to the company’s standards.
    • Recording and reporting sales figures, for data analysis and forward planning.
    • Responsible talent management  in the department including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
    • Benchmarking and implementing best practices in retail sales & respective areas of work
    • Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.

    Key Indicators


    Financial Resources / Other key Resources / Assets

    • Marketing Material
    • Human resource
    • Stock

    Direct Reports (Jobs reporting to this position)

    • Foot soldiers
    • Motorbike sales representatives
    • Van Sales representatives

    Key Interfaces


    • Supply Chain
    • Quality Assurance & Research & Development


    • Customers
    • Distributors

    Job Specifications

    Academic Qualifications

    • Diploma in Sales and Marketing or any related qualification

    Professional Qualifications: N/A

    Key Drivers

    Job / Functional Skills

    • Team management
    • Persuasive communication
    • Analytical skills

    General Skills

    • Teamwork
    • Communication Skills
    • IT skills
    • Customer Service
    • Time Management


    • Customer centric
    • Ownership
    • Continuous improvement
    • Leadership

    Relevant Experience

    • At-least 3 years’ relevant experience

    Method of Application

    If you are up to the challenge, possess the necessary qualification and experience, please send your application letter and CV quoting the job title on the email subject (retails sales manager) to by 12th August, 2017.

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