Key Account Executive at SportPesa

He/she will develop, implement, track and optimize the countrywide bar and places of entertainment branding project (s).

Reporting to the Assistant Marketing Manager, Advertising.

Key Account Executive Job Responsibilities

• Identification of new opportunities, initiation and deployment of branding programmes.
• In liaison with the marketing manager, develop business plans that meet business objectives in the target market areas
• Execution of the business plans and marketing initiatives to meet customer needs and increase brand awareness
• In liaison with the relevant department, negotiate, draft and measure performance of service contracts
• Build and maintain strong business relationship with business owners to create sustainable and mutually beneficial partnerships
• Ensure the effective and efficient execution of marketing activities and strategies in key markets
• Collect market intelligence information and data that can be used to develop marketing strategies and drive greater brand visibility
• Monitor, Measure and provide timely reports on performance of all the branding initiatives and assess against goals (ROI and KPIs)
• Initiate and close deployment process by scheduling appointments; making initial presentation; understanding client requirements, explaining product service and capabilities.
• Prepare contracts in liaison with the legal department to draft and send out contracts to clients;
• Competitor analysis; Contribute information to marketing strategy by monitoring competitive products, trends and reactions from clients o
• Accomplish marketing and organization mission and objectives for entertainment branding by achieving set targets as needed and optimizing approved budget.
• Collaborate with relevant marketing department especially creative to create relevant content so as to optimize user experience
• Conduct on-site audits of on regular basis

Qualifications for the Key Account Executive Job

• At least three years’ experience in a similar role
• Business degree in Marketing or Business Administration
• Strong negotiation skills
• Passionate