Marketing Manager at Longhorn Publishers

Job Description

The holder of this role will be accountable for managing all strategic marketing activities and campaigns across the segments. He/she will lead, motivate and develop capabilities of the marketing team and provide strategic marketing leadership and consultancy.

Marketing Manager Job Responsibilities

• Develop, manage and ensure the marketing strategy for both the parent company and the subsidiaries are in place.
• Review regularly the marketing practices in the organization and enforce best practices in the industry.
• Analyze the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns.
• Develop and grow the Longhorn Brand.
• Participate in price fixing, developing sales offers, and reward scheme for best customers.
• Develop and implement guidelines for sponsorship of events and activities of business partners.
• Ensure efficient and optimal use of promotional materials.
• Monitor, review and present marketing research and market intelligence reports.
• Monitor, review and report all marketing activities.
• Managing launch campaigns for new products
• Develop linkages with strategic partners to gain competitive advantage
• Financial management of the marketing programs, including budget planning and resource allocation.
• Prepare the Marketing budget and forecasts for the fiscal year and ensure optimal use of the funds.
• Participate in stakeholder forums to build sustainable relationships for long term business growth.
• Work together with the Sales Managers of Primary and Post Primary to achieve the sales target.

Qualifications for the Marketing Manager

• Master Degree in Marketing or any related course.
• Certification from Chartered Institute of Marketing.
• Five (5) years marketing experience of which 3 years leading a Marketing Department.
• Possess excellent verbal and written communication skills.
• Strong leadership and interpersonal skills with demonstrated competencies in championing customer focus.Demonstrated capacity to lead, coach and supervise team members effectively to deliver on business targets.
• Demonstrate the personal qualities of being a self-starter, organized, results oriented and a team player.
• Leadership Skills.
• Relationship Management Skills.
• Analytical Skills – Marketing.
• Basic computer skills.
• Excellent negotiation skills.
• Excellent presentation and communication skills