Digital Marketing at Indepth Research Services (IRES)

Digital Marketing Job Responsibilities:

• Develop and execute a digital marketing strategy for IRES.
• Build and execute social media strategy through competitive research, platform determination, bench marking, and messaging and audience identification.
• E.O and moderate all user-generated content in line with the moderation policy for each community.
• Design digital media campaigns aligned with business goals.
• Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e communication on the social media platforms.
• Maintain a strong online company voice through social media.
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
• Suggest and implement direct marketing methods to increase profitability
• Stay up-to-date with digital media developments (automating tools, Keyword Research and Trafficking marketing).
• Searching for new marketing avenues.
• Respond to and positively engage those who may contact the company via social media.

Qualifications for the Digital Marketing Job

• Should have at least a Degree in Journalism, Communications, Information Technology and Public Relations or any related course.
• At least 2 year Experience in Digital marketing in the areas of mass emails, social media, SEO/SEM, blogging in any fast paced company.
• Should be self-motivated an able to work without supervision.
• Must be flexible, outgoing and a good time manager.
• Must be result oriented and someone who is able to work under pressure.
• Strong analytical skills and data-driven thinking, up-to-date with the latest trends and best practices in online marketing and measurement