Marketing Officer at Kenya Industrial Research and Development Institute (KIRDI)

Job Ref: KIRDI/HR/CS/05/17

The purpose of this job is to assist in implementation of the Institute’s annual marketing strategies by liaising with internal stakeholders by collecting and organizing information for input into the strategies that guide operations of the Unit for alignment with the general focus of the Institute.

• Assist in implementation of the Institute’s annual marketing strategies by liaising with internal stakeholders by collecting and organizing information for input into the strategies that guide operations of the Unit for alignment with the general focus of the Institute
• Assist in implementation of the Units annual marketing plan by providing input on marketing needs and current market trends to ensure proper planning and attaining of set goals and targets.
• Participate in marketing promotional activities, exhibitions, and trade fairs to promote the Institutes products and services.
• Assist in development and review of pricing strategies for the Institute by benchmarking with competing brands and analyzing the market to ensure that products and services are appropriately valued to promote customer satisfaction and ensure customer retention
• Assist in research and analysis of the market, competitor trends, demographics, and other information that affects marketing strategies to provide insightful understanding of the market environment to ensure that the Institutes products and services are in line with market trends
• Analyze research findings to guide the Chief Marketing Officer regarding upcoming markets, new products and/or services in order to develop effective strategies geared towards acquiring and maintaining market niches.
• Identify areas for improvement in product and service offerings, sales tactics, marketing strategy, and promotional activities through reviewing current product and service market status and departmental operations to ensure that the Institutes products and services are in line with the customer expectations
• Adopt prescribed procedures to undertake customer complaints handling by solving and escalating issues raised in complaints for the purposes of promoting customer satisfaction.
• Assist in identifying target markets by analyzing market trends to ensure that the Institute offers its products and services to the desired customer base.
• Evaluate the effectiveness of marketing activities through adoption of monitoring and evaluation strategies to ensure that the Units activities are aligned with the overall goal of the organization
• Conduct periodic capture and analysis of client information through the use of available data capture instruments to enable the Institution monitors, aligns, and realign its objectives with those of the customer needs.
• Liaise with internal and external stakeholders to assist in the development of effective packaging and branding strategies for the Institutes products and services.
• Give input for creation of marketing campaigns by liaising with Chief and Senior Marketing Officers to ensure campaigns are effective and target the intended market.

Qualifications

• Bachelor of Commerce degree (marketing option) or its equivalent from a recognized Institution.
• Diploma in Marketing or its equivalent from a recognized Institution
• Computer literacy, Statistical or qualitative software packages and Presentation Skills.
• Communication skills and Interpersonal skills.
• 3 Years’ Experience in marketing
• Compliance with chapter six (6) of the constitution of Kenya 2010.