Marketing Manager at BURN

Job Description

You will manage advertising campaigns, promotions, and events to drive sales of Burn products in Kenya, and be a key advisor to ensure that all marketing is on message, cutting-edge, and effective.

Roles

• Promotion Management: Identify and execute promotion opportunities that no one else can think of to get people to purchase and sell Burn products.
• Media Campaigns: Coordinate effective media campaigns with the marketing & sales department that are in line with the marketing budget. Work with senior management to develop media strategy and make recommendations for optimal media buys to advertise Burn products.
• Events: Suggest, coordinate, and run events that create hype, drive sales and generate leads.
• Relationship Building: Be the day-to-day driver of the media plan including building relationships with and communicating with media partners.
• Contract Negotiations: Be the advertising money-person – negotiate with media companies to get Burn the best pricing, added value, and positioning.
• Training & Coaching: Train and coach media partners on the key selling points and unique value proposition of Burn products, like the Jikokoa.
• Creative Direction: Provide creative direction on ad campaigns (radio advertising/TV commercials), artwork, and promotional concepts.
• Monitoring & Evaluation: Understand the Kenyan media landscape (market share, demographics, popular TV shows etc.) and communicate trends and current events to the department. Monitor, analyse and optimise ROI of marketing campaigns.
• Reporting: Produce reports for individual campaigns, promotions, and events, highlighting concept, execution, ROI, and lessons learned.
• Department Support: Support the marketing department in other ways deemed necessary by senior management.

Job Requirements

• Prior media experience at the management level
• College Degree desirable.
• Hustle, drive and ability to get media partners excited about Burn products. The ideal candidate can inspire radio producers to compete amongst each other to drive sales for Burn; and in the same day hit the streets of Nairobi to oversee the deployment of 1,000+ branded stickers on matatus.
• Ability to speak up, and give honest and candid feedback to management.
• Strong analytic skills and knowledge of media management tools, Excel, and marketing procedures