Brand Manager at Sun King (Formerly Greenlight Planet)

Reporting to: Marketing Lead, Africa

Key responsibilities for the role include:

• Brand Communication
  • Develop and execute fully integrated brand communications campaigns to support the overall brand strategy.
  • Promote the brand and enhancing its visibility in the market.
• Activation
  • Drive brand activation, events and sponsorships in key markets across East Africa.
  • Leverage on multiple marketing strategies – ATL, BTL & TTL to support our B2B Partner Networks
• Channel Marketing
  • Develop marketing campaigns to deliver on business objectives for channel partners.
  • Work collaboratively with diversified teams of partners to create & manage integrated marketing strategies i.e. Retail, MFI and Institutional Partners
• Consumer Understanding
  • Generate strong consumer insights that will drive communication
• Agency and Supplier management
  • Manage the media; activation agencies; and suppliers to deliver on the brand’s plans
  • Create innovative local media solutions to derive cost efficiencies

The ideal Brand Manager:

• Has a Masters degree or Post Graduate qualification from a Premier institution
• Has 3-5 years of Marketing experience in a consumer-facing role, preferably FMCG across different countries in East Africa
• Is mission-driven, entrepreneurial and passionate about making a significant difference in the world
• Lives and works in Kenya
• Has experience managing advertising, media & BTL agencies
• Has practical experience in brand management and activation campaigns.
• Has successfully used different marketing channels to build a brand.
• Has the desire & drive to help take a break-out start-up to the next level
• Is fluent in English
• Enjoys the challenge of working independently and creatively with a fast-growing global enterprise
• Likes getting hands on and figuring out how to grow a high-potential business
• Has strong project management skills

We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa. If this sounds like you, we would love to hear from you.

Greenlight Planet offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise.