Trade Marketing Representative at British American Tobacco (BAT)

Job description

Job purpose and key deliverables British American Tobacco has an exciting opportunity for a Trade Marketing Representative to join our team in Nairobi (nationally flexible).

Job Purpose

To achieve volume and distribution targets by maximising brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price and customer management strategies.

Key Deliverables

Implement and Develop Trade Marketing and Distribution plan which meets the objectives of Trade Marketing & Distribution charter, and is in line with brand / price strategy and the needs of the trade to achieve the Company objectives volume and value share, Numeric and Weighted Distribution for our Drive Brands, Out of Stock Management).

Ensure that all duties performed in the market by self and distributor staff adhere to the regulatory and responsibility frameworks.
Develop and manage an effective team (Distributor & own DRs) through formal and informal coaching, monitoring, training.
Implement and establish close working relationships with partners (distributors, trade and retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
Lead by example in the innovation area by trying new ways of doing existing work, embracing and promoting change through new solutions, ideas and strategies that have worked elsewhere.

Essential Requirements

• Excellent communication and relationship building skills
• Proficiency at spoken and written English and Swahili
• Planning and selling skills
• Basic Computer proficiency (MS Office)
• Experience in management of distributors' organization
• Educated to degree level
• Good negotiation and influencing skills and capable of obtaining agreement through persuasive argumentation rather through lines authority
• Dynamic, innovative, motivated and proactive
• Ability to co-ordinate & motivate promotional teams
• High standard of presentation and appearance
• 2 years of experience as sales representative in a FMCG company
• Possessor of a valid driver's licence