KE - Social Media Marketing Manager at Tala (formerly InVenture)

Job description

Tala is seeking a creative and experienced social media manager to engage and grow our digital communities in Kenya. Reporting to the East Africa Marketing Director and the head of Global PR & Communications, this person will collaborate with other members of the brand marketing, growth, and customer service teams to plan and execute content marketing strategies that delight current customers, attract prospects, and build a strong local brand presence--using data-driven insights to inform creative. The social media manager will be a critical brand touchpoint for both current and prospective customers and should have a keen understanding of how to distribute Tala’s brand story across a variety of social networks.

In This Role You Will

• Develop localized social media strategy for Tala in Kenya, aligning to business objectives and priorities
• Design and publish creative (copy, graphics, photos, etc) across social channels that maximizes loyalty to and engagement with the Tala brand
• Monitor, listen and respond to community members, while escalating any non-brand awareness customer issues to CX Social team
• Monitor analytics and communicate results and recommendations to inform future content and campaigns
• Contribute content/blog posts to the Tala Global channels + blog, regularly investigate opportunities to build content marketing strategy
• Manage relationships with local agencies
• Own the development of localized marketing content, campaigns and collateral drawing on learnings from Tala’s social communities

What We Are Looking For

• Love of social media and deep knowledge of Facebook, Twitter, Instagram and blogging trends
• Minimum 3-4 years experience managing social media channels with 30K+ following
• Highly organized, detail-oriented and proactive -- able to work autonomously and seek feedback
• Demonstrated understanding of Kenya digital and social marketing landscape, customer and prospect segments
• Fluent in English, Kiswahili
• Graphic design skills in Adobe Illustrator/Photoshop
• Consider yourself a ‘creative’
• Copywriting skills
• Strong verbal, written and presentation skills
• Sense of humor appropriate for engaging our audiences!
• Ability to move projects from idea to execution, and recognize an insight and turn it into postable-content
• Ability to balance ad-hoc requests in addition to longer-term projects
• Experience managing agencies and vendors
• Managed budgets for paid social and understanding of how to distribute spend across social content
• Experience in digital community management and engaging customers in forum-like spaces
• Experience making creative decisions based on data and research
• Interest in going out into the field to conduct customer interviews
• Photography experience
• Experience in writing blogs and long-form content
• Experience working in Kenya or for KE brands/audiences