Public Relations Officer at Pwani University

Requirements

• Appointment to this position is either on permanent and pensionable terms or on a three (3) year renewable performance based contract, depending on age, citizenship or any other reason.
• The candidate must have a have a Bachelor’s Degree in Communication and Media Studies/Journalism/ Marketing or any other equivalent qualifications from a recognized University with a Minimum KCSE Mean Grade C (Plain) or KCE Div II.
• Be a registered (minimum at an Associate member level) of the Public Relations Society of Kenya (PRSK) or relevant professional body
• Have at least six (6) years relevant working experience (post qualification experience) in a Public Relation Office in a University setting or busy organization with proven integrity, honesty, independence, innovativeness and compliance to deadlines.

Skills & Competencies

• Computer literacy skills including use of graphic communication (videography and photography).
• Interpersonal Communication skills
• Good communication (spoken) and creative writing skills
• Have ability to write press releases and speeches
• Leadership and Managerial skills
• Networking and Marketing skill
• Organizational and time management skills with the ability to multitask
• Be self-driven and flexible
• the ability to work under pressure
• have creativity, imagination and initiative
• good teamwork, analytical and problem-solving skills.
• Business acumen and knowledge of current affairs.
• show active involvement in International/Continental/Regional /National/ Local/Community activities
• Demonstrate thorough knowledge of university policies and regulations regarding public events and public disclosures, and the intricacies of governmental actions.
• Demonstrate Familiarity with the history, administrative structure and activities of public universities

Duties and responsibilities

The officer will perform the following duties and responsibilities

• Develop an integrated marketing communications plans and projects for the University both externally and internally.
• Identify the several publics and audiences of the University and their relationship to its mission.
• Within available resources, establish research/evaluation techniques to periodically measure/analyze knowledge levels, attitudes, and opinions of designated audiences.
• Act as public relations/communications counsel to the University.
• Work with administrators, Departmental Heads, Deans and Directors on appropriate communication programs, providing counsel/expertise toward their development/implementation.
• Develop and coordinate publicity and other communications support related to University events/programs within assigned responsibility, and assist other groups sponsoring programs in publicizing their efforts.
• Develop news, photographs, posters, banners, brochures, advertising, and direct mail materials, for optimum communication with identified publics.
• Design corporate publicity information materials i.e. calendars, diaries etc.
• Serve as official representative spokesperson for the institution in disseminating information about programs, plans, events and activities to news media and in responding to media, individuals and other organizations queries about the same.
• Provide assistance to representatives of the press at special campus events.
• Produce, design or select art or photography for publication and uploading on University Website
• Evaluate public relations special events, programs and projects in assigned area of responsibility and revise, as necessary.
• Serve as University protocol officer, assisting other offices in assuring that proper procedures, arrangements, publicity and informational services are provided for visits of distinguished persons or campus social functions.
• Act as the university’s representative with appropriate off-campus organizations, groups and agencies.
• Organizing and Coordinating University special events, press conferences, displays, open-days, and tours. University exhibitions and marketing activities.
  
  • writing and editing in-house magazines, case studies, speeches, articles and annual reports preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs,
  • films and multimedia programmes
  • managing the PR aspect of a potential crisis situation
  • maintaining and updating information on the University website
• Managing and updating information and engaging with users on social media sites such as University Twitter and Facebook Accounts.
• Coordinate invitations to University ceremonies
• Performing any other duties and responsibilities as may be assigned by the Head of Department.

Terms Of Service

Benefits for the above position include a competitive basic salary, house allowance, medical cover for staff and dependants, life Insurance, opportunities for further development and training and other regular allowances.