Head of Marketing at Corporate Staffing

Our Client is Africa’s largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in East, West and Central Africa. They seek to hire a Head of Marketing individual to be in charge of all its marketing function.

Job Responsibilities

• Lead and manage all marketing and communications for the company’s brand and all sub-development brands.
• Build awareness through thought-out, staged communications and deliver an annual marketing plan in conjunction with all relevant departments.
• Identify groups of stakeholders and engage team members and agencies in Kenya to build awareness of, and trust and loyalty to, the brand. Manage the agencies accordingly.
• Analyze existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR & marketing perspective.
• Coordinate all work and strategies with Heads of Sales to ensure clear targets for lead generation are upheld and the tracking of leads is maintained via the CRM system.
• Manage owned digital platforms – generating relevant content and update as required.
• Oversee advertising in all relevant channels and the creation of marketing materials. Supervise and guide appointed vendors on the brand vision and graphic design elements to be incorporated into the marketing materials.
• Manage, generate and deliver all content in a professional and concise manner aligned with the house style of the company.
• Create regular direct marketing communication with relevant internal/external stakeholders including newsletters, press releases and opinion pieces.
• Create key messaging best matching current business needs – work with internal parties to develop unified communication.
• Identify and promote the business’ talent pool through target commentary and interviews in business and trade media.
• Create awareness of the business through thought leadership programs, placement of opinion pieces, etc.
• Ensure the company utilizes available speaking opportunities within high-level third-party events.
• Deliver consistent reporting on all marketing communication activity and monitor and adjust marketing plans on a monthly, quarterly and annual basis.
• Develop and deliver a multi-product marketing budget to time and under budget.
• Manage crises issues that may arise.
• Undertake any other tasks assigned by line manager.

Qualifications

• A degree in Marketing or related
• At least 7 years’ experience in a senior marketing and communications role.
• Demonstrable knowledge of Sales & Marketing content, collateral and programs designed to build targeted leads.
• Demonstrable writing, design and team/agency management skills.
• Successful real estate project marketing experience preferred.
• Proven commercial aptitude