Market Research Graduate Trainee at Kenafric Industries

Main Purpose of this Position: To survey customer preferences, collect and analyze statistical data in order to support management decisions on products.

Key Deliverables for this Position

• Monitoring and forecasting market trends
• Conducting consumer and market research to establish strengths, weakness, opportunities and threats.

Job Responsibilities

• Implementing the departmental strategy in line with the Quality Assurance and product development strategy, policies, processes and procedures to achieve the organization’s objectives.
• Conduct qualitative or quantitative surveys, undertaking ethnographic research (observing people in their homes and other environments); and monitor the progress of research projects
• Monitor and forecast marketing and sales trends & perform valid and reliable market research SWOT analysis
• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences and ensure necessary data is captured
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls to gather data about consumers, competitors, and market conditions
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Analyze data using statistical software; convert complex data and findings into understandable tables, graphs, and written reports to identify consumer patterns & recommend solutions needed
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
• Manage and co-ordinate any projects requiring external research
• Implementing best practices in research & respective areas of work.
• Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.

Financial Resources / Other key Resources / Assets

• Product
• Samples

Direct Reports: N/A

Key Interfaces

Internal

• Sales department

External

• Customers

Qualifications

• Degree in Marketing

Job / Functional Skills

• Planning & Organization Skills.
• Interviewing Skills
• Analytical Skills
• Innovation
• Problem solving skills
• Reporting & Presentation Skills.

General Skill

• Teamwork
• Communication Skills
• IT skills
• Customer Service
• Time Management

Behavior

• Customer Centric
• Ownership
• Continuous Improvement
• Leadership

Relevant Experience

Relevant internship experience