Digital Communication Manager at Kenyatta International Convention Centre

The Digital Communication Manager reports to the Director Business Development Services and is responsible for strategic design, implementation and management of a range of online communication strategies, targeting media and industry engagement to promote KICC as a premier destination of business events.

• Develop and manage an effective social media strategy that acquires and retain users in general and within targeted audience segments
• Plan, implement and analyze video and distributed content across multiple Facebook pages and other social media platforms
• Monitor discussions, posts, and comments across multiple social media channels
• Ensure all plans are aligned to the wider brand and editorial strategy and will drive increased consumer engagement, website traffic, data acquisition and maximize revenues, while also increasing brand equity and online awareness
• Generate creative ideas for Facebook, Instagram, Snapchat, Twitter, Tumblr, LinkedIn, Pinterest and more
• Understand the brand and the community and ensure all plans and activity meet internal needs and our fans expectations.
• Work with teams to edit and post the best and most viral, irresistible event clips and monitor strategies to maximize video views and content sharing
• Develop other relevant social media outlets to support and expand KICC digital presence
• Facilitate the preparation and drafting of digital communications (email, social media, blogs etc)
• Creating content and management of the web page
• Act as corporation photographer to capture outstanding memorable images and archiving the same in a photo library
• Responsible for filming, editing and delivering outstanding video content for the organization
• Produce detailed weekly and monthly performance reports and post campaign reports where appropriate

For appointment to this grade, an officer must have:-

• Have a minimum period eight (8) years relevant work experience, three (3) of which should have been at a level of principal Digital Communications Officer;
• Have a Bachelor’s Degree in any of the following: - Communication, Journalism or Literature or its equivalent qualification from a recognized institution
• Have a Master’s Degree from a recognized institution
• Be a registered member of a relevant professional body.
• Have a certificate in Management Course lasting not less than four (4) weeks from a recognized institution.
• Be proficient in computer applications.
• Fulfil the requirements of Chapter Six of the Constitution