Marketing Officer at Kenya Tea Development Agency (MS) Ltd

Reporting to the Head of Marketing and Communication, the successful candidate will be responsible for ensuring business growth through planning and marketing services, networking with stakeholders and co-ordination of departmental activities and resources.

Key Responsibilities

• Assisting in preparation and implementation of marketing policies, strategies and evaluating results for improvement.
• Conducting and compiling customer satisfaction surveys and market intelligence research for existing and new business.
• Taking part in customer feedback surveys and finding out ways to garner higher profits.
• Preparing accurate daily reports on customer service operations, challenges, achievements and areas that require attention or review.
• Developing branding initiatives and organizing corporate events.
• Organizing and driving marketing campaigns to attract new members to the organization.
• Assisting in preparation and management of budgets for marketing activities.
• Resolving customer complaints by investigating problems and developing solutions while making recommendations to management.
• Educating customers and potential customers on current product and services. 
• Organizing marketing materials for use by the sales team and for all marketing activities.
• Preparing reports on current products with recommendations on the same.
• Participating in marketing events such as seminars, trade shows, and telemarketing events.

Qualifications /Competencies/ Experience

The ideal candidate must possess the following qualifications, experience and competencies: 

• Bachelor’s degree in Commerce/Business Administration (Marketing), or a Business Degree with a Postgraduate Diploma in Marketing.
• At least four (4) years of experience in a similar position.
• Should have strong research and analytical skills.
• Should have excellent communication skills- both verbal and written.
• Must demonstrate strong problem solving and decision making skills.
• Strong selling and negotiating skills.
• Must demonstrate high integrity, ethical practice and ability to multi-task.