Trade Manager at Kenafric Industries

Department & Section: Sales and Distribution

Reports To: Country Sales Manager

Location: Kenya

Main Purpose of this Position: To achieve territory sales targets by delivering growth, profitability and cash flow targets to meet business objectives.

Key Deliverables for this Position

• Achieve overall regional sales targets
• Existing customer –Retain and Increase our products range per shop
• Numerical distribution growth to increase overall customer base
• Monitor and achieve cash flow targets.
• Ensure customer satisfaction is achieved.
• Achieve ROI for route sales canters

Key Responsibilities

• Ensuring achievement of secondary sales targets through distributors, monitoring and reporting to achieve respective territory objectives
• Implement productive Go to Market, ensuring accurate & timely pricing, trade sales support, productive calls and coverage, monitoring both primary and secondary sales.
• New customers opening and service drive, to enhance business scope.
• KML brands portfolio maximization by ensuring each customer stocks and sell up to 80% of our brands
• Devising minimum stock holding levels and implementation at depot / distributor levels, implementation of FIFO method
• Implement departmental strategy and policies, processes and procedures achieve the KML division objectives.
• Developing customer relationships through frequent interaction, value addition and service
• Reporting market trends and competitive information to sales, product development and merchandising for growth of sales and profitability.
• Achieving on time error free and in-full order fulfillment and liquidate slow moving and dead stocks.
• Talent management, including coaching, mentoring, developing, motivating, training distributor teams
• Quality management at distributor and trade levels and customer Service Excellence by ensuring product quality issues at distributor /customer are reported and acted upon

Financial Resources / Other key Resources / Assets

• Money
• Finished goods
• People
• Company Canter

Direct Reports (Jobs reporting to this position)

• Distributor sales reps
• Distributor depot teams

Key Interfaces

Internal

• Supply Chain
• Finance
• Audit
• Marketing
• Insurance

External

• Customers

Academic Qualifications

• Degree or Higher diploma in Sales and marketing.

Job / Functional Skills

• Leadership Skills
• Reporting Skills
• Sales & Marketing Skills
• Relationship Management Skills
• Interpersonal skills
• Decision Making Skills

General Skills

• Teamwork
• Communication Skills
• IT skills
• Customer Service
• Time Management

Behavior

• Customer Centric
• Ownership
• Continuous Improvement
• Leadership

Relevant Experience

• At-least 5 year(s) relevant experience