Head of Digital at SportPesa

Job purpose

We seek a “disruptive” thinker, a believer in the limitless possibilities of digital as a marketing space,  a passionate, driven and digitally savvy individual to manage SportPesa’s key digital assets in the social media space. This great individual will also measure the ROI on all digital campaigns as well as timely creation and distribution of relevant, ethical, endearing and brand specific digital content aimed at making our digital space the “go to” place for sports news and updates.

Job Responsibilities

• Oversee all company Social media platforms, to ensure brand presence and ROI.
• Provide leadership in the development of a strong brand image on the digital space
• Responsible for management of relevant, engaging and captivating content across all digital platforms
• Management of company key digital campaigns to achieve aligned and set objectives.
• In Liaison with the GCMO, develop the digital communications and optimization strategies.
• Manage the performance of the digital executives and content editors, include time to action and partner/stakeholder relations.
• Analyze and evaluate industry benchmarks/market research regarding competitors’ social media programs and industry BEST practices to identify gaps and social media opportunities for improvement i.e. content strategy and frequency of content development and provide timely reports and analytics for decision making to key stakeholders.
• Establish SportPesa’s position in a social media stratosphere and determine content strategy and frequency of content deployment

Qualifications

• A relevant business degree
• Ability to think on their feet
• 3+ years’ experience in a similar role
• Knowledge of Search engines and digital analytic tools
• Passionate, competitive and attentive to details
• Strong communication and interpersonal skills
• Team players with positive energy, great initiative and get done attitude
• Excellent organizational, analytical and multi-tasking skills