Marketing Executive at Niobi

Responsibilities

• Develop and execute Niobi’s digital marketing strategy to drive qualified inbound leads and strengthen brand awareness
• Design and implement marketing initiatives that consistently attract and convert our ideal customer profiles
• Develop compelling, SEO optimized content that communicates Niobi’s value proposition across social media, blogs, website pages, email campaigns and other digital channels
• Lead content ideation and manage structured content calendars aligned with business and growth objectives
• Manage and grow Niobi’s social media presence, driving meaningful engagement and community interaction
• Build and nurture a strong community through webinars, newsletters, research articles, thought leadership pieces, downloadable resources and curated events
• Collaborate with product, design and growth teams to ensure brand consistency and cohesive messaging across all channels
• Monitor key marketing performance metrics and continuously refine strategies based on data insights
• Support product launches, feature rollouts and partnership announcements with clear and impactful messaging
• Conduct ongoing research on industry trends, competitors and customer behavior to refine positioning and sharpen our narrative
• Contribute to establishing Niobi as a credible and authoritative voice within fintech and B2B ecosystems

Qualifications and Requirements

• Bachelor’s degree in marketing, communications or related discipline 
• At least 2 years’ work experience in digital marketing, content marketing or brand management (preferably within B2B environments)
• Exceptional writing and communication skills with a strong creative instinct and passion for building credible brands
• Strong understanding of digital marketing strategy, social media growth, content generation and distribution channels
• Experience with SEO fundamentals and inbound marketing principles 
• Self-driven, adaptable and comfortable operating in a fast evolving environment
• Excellent time management and organizational skills