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  • Posted: Sep 10, 2018
    Deadline: Not specified
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    Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
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    Trade Marketing Executive

    Job Description

    KEY DELIVERABLES FOR THIS POSITION

    • Drive revenue growth and profitability as per set targets
    • Executing the category marketing strategy in the respective country
    • Implement the respective category marketing plans and initiatives

    KEY RESPONSIBILITIES

    • Service existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
    • Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization’s products.
    • Support the Brand Marketing process by identifying the key opportunities in Listing and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
    • Execute Trade Marketing Strategy across a portfolio of brands in consultation with and Sales Manager. This includes brand activations; merchandising and POS placement supervise the company staff in the region: sales and marketing teams.
    • Implement and establish close working relationships with partners (Resellers, Traders and Retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
    • Represent the company, acting in accordance with company business standards managing financial activities in an ethical manner.
    • Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
    • Responsible for monitoring and reporting on competitive activity document all pricing activities.
    • Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
    • Keep management informed by submitting activity and results reports, such as daily visit reports, weekly work plans, and monthly and annual territory analyses
    • Work on key strategic projects with retailers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.
    • Independently develop and initiate space management projects

    Critical Success Factors for the Job

    Key Drivers

    Job / Functional Skills

    • Analytical skills
    • interpersonal skills
    • negotiation skills
    • commercial acumen
    • Planning and organizing skills
    • Innovation
    • Reporting and presentation skills

    General Skills

    • Teamwork
    • Communication Skills
    • IT skills
    • Customer Service
    • Time Management

    Behavior

    • Customer centric
    • Ownership
    • Continuous improvement
    • Leadership

    Method of Application

    Interested candidates may send their CV quoting the job title in the email subject (Retail Supervisor) to recruit@kenafricind.com

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