Trade Marketing Executive at Kenafric Industries

Job Description

KEY DELIVERABLES FOR THIS POSITION

• Drive revenue growth and profitability as per set targets
• Executing the category marketing strategy in the respective country
• Implement the respective category marketing plans and initiatives

KEY RESPONSIBILITIES

• Service existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
• Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization’s products.
• Support the Brand Marketing process by identifying the key opportunities in Listing and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
• Execute Trade Marketing Strategy across a portfolio of brands in consultation with and Sales Manager. This includes brand activations; merchandising and POS placement supervise the company staff in the region: sales and marketing teams.
• Implement and establish close working relationships with partners (Resellers, Traders and Retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
• Represent the company, acting in accordance with company business standards managing financial activities in an ethical manner.
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Responsible for monitoring and reporting on competitive activity document all pricing activities.
• Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep management informed by submitting activity and results reports, such as daily visit reports, weekly work plans, and monthly and annual territory analyses
• Work on key strategic projects with retailers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.
• Independently develop and initiate space management projects

Critical Success Factors for the Job

Key Drivers

Job / Functional Skills

• Analytical skills
• interpersonal skills
• negotiation skills
• commercial acumen
• Planning and organizing skills
• Innovation
• Reporting and presentation skills

General Skills

• Teamwork
• Communication Skills
• IT skills
• Customer Service
• Time Management

Behavior

• Customer centric
• Ownership
• Continuous improvement
• Leadership