Head of Marketing at Minet Kenya

Department: Marketing

Job Purpose: Develop marketing strategy and plans, implement marketing campaigns, and manage collateral for new business acquisition, client retention, and growth of the clients through successful marketing end management programs to deliver outstanding revenue growth.

Responsibilities

• Responsible for coordination and implementation of company product branding, positioning, pricing, promotion, distribution, and new product launches.
• Manage campaign and monthly budgets while hitting pre-determined targets in ROI, and micro-conversion optimization.
• Work close functionally with other divisions to develop and manage the production of marketing campaigns and effective clients’ communication tools
• Champion the process of new product development, and other operational aspects such as process enhancements and client relationships management.
• Establish and maintain appropriate systems for preparing market intelligence statistics and reports on target business to facilitate development of strategies to give Minet a competitive edge.
• Ensure that business retention is optimized and that in all cases the prescribed retention ratio is observed, attending major prospects prearranged meeting for business prospecting and service to existing clients.
• E-commerce, direct response, ROI-focused campaign management
• Ensure acquisition and processing of all Tender documents, ensuring that the best options and pricing of premium is obtained, standards are maintained and timeous delivery of tenders / quotations.
• Oversee media relationship, digital marketing, planning and execution of corporate events to include corporate social investment.
• Ensure timeliness of work processing, including report writing, client surveys and department budget preparation.

Qualifications and Work Experience

• A Bachelor’s Degree in Marketing, Business Administration or related field.
• Minimum of 7 years hand on experience gained In Insurance marketing environment with at least three years at supervisory management level.

Job Competencies

• Authentic leadership
• Exceptional technical and behavioural skills
• Exceptional written and oral communication skills
• Teamwork – Exceptional ability to build morale and group commitments to goals and objectives
• Innovation – Generates suggestions for improving work and demonstrate commercial astute
• Judgment – Exhibits sound and accurate judgment
• Confident- Self-motivated, enthusiastic and self-aware
• Agility- Ability to adapt to suit changing business environments.
• Strong sense of Marketing analytics and how to derive actionable insights