Crop Manager Kenya - Maize & Sugarcane at BASF East Africa Ltd

What You Can Expect

Responsible for leading and development of maize and sugarcane business in Kenya by implementing the go to market strategy that guarantees growth and development of herbicides and fungicides business. Core responsibilities will include the following-

• Defend and develop the BASF products in the maize and sugarcane market
• Achieve the sales targets
• Responsible for the planning and management of sales accounts
• Represent BASF during sales events and trade shows
• Responsible for the monitoring and reporting on market and competitor activities as well as trend threats and market opportunities
• Attend and present technical product information at external and internal customer meetings
• Manage demonstration trials to generate more sales
• Implementing go to market strategies for key segments
• Credit risk management of retailers
• Analysing and anticipating competitor activities
• Maintain high level technical competency with retailers
• Create farmers as part of CRM
• Ensure adherence to and compliance with all BASF guidelines and procedures

What We Expect

• Degree in Crop Protection, Entomology, Plant Pathology, Horticulture, Agriculture or other relevant field
• Well informed and experienced within the maize and sugarcane growing dynamics in Kenya
• Key account management experience
• Minimum 5 years’ experience in marketing, sales, technical and business development
• Field and project management experience
• Strong communication skills, written and oral, strong organizational skills
• Self-driven, proactive, motivated and team player
• Proficient computer skills (Microsoft Office)