Product Marketing Manager at Mabati Rolling Mills Limited (MRM)

Details:

Main purpose of the position: 

To create policies and procedures to manage the direct & indirect selling of our products & services in our chosen markets. Creating, Managing & Developing channels to market along with selecting & developing the right products and the right time & place are critical success factors.

Key responsibilities:

• Identify product opportunities for evaluation
• Market Analysis & evaluation of those opportunities
• Select the right products at the right time & place for optimum profitability.
• Develop new product lines, solutions & channels to market for those opportunities.
• Work within the business to ensure those channel partners are adequately trained & that the supply chain is optimized for the delivery of our chosen solutions.
• Manage the Product creation pipeline for continuous development & sales growth
• Create procedures & policies on what type of channel partners we want, where, when & why including processes to remove non-performing partners.
• Develop strategies to energize & motivate our channel partners that enhance our brand & business position & optimize long term profit. 

Qualifications required:

• Minimum academic qualification:  Bachelor Business or Marketing degree,
• Qualifications as an added advantage:  MBA or related course or experience

Experience required:

• General work experience (years): >5 years in the channel or product development
• Leadership/Influencing people – A proven ability to positively influence people towards potential new solutions.
• Organizational – An ability to engage with internal & external people & departments to obtain support & enthusiasm for new ideas & concepts.
• Industry: Any

Key Competencies and Technical Skills:

• Experience in channel management for franchised products & services
• Experience in product development processes & procedures.