Marketing Strategist at One Acre Fund

Job Description

The communications team shapes One Acre Fund's global brand and local reputation across Sub-Saharan Africa. The Marketing Strategist will be a key component of the team and will quickly join our leadership group that shapes strategy and tactics.

As One Acre Fund grows, one of our major organizational priorities is to hire top talent in our countries of operations. This associate-level role focuses primarily on inspiring dynamic African leaders to join our team. As the Marketing Strategist, you will design our approach to building brand awareness, engaging prospective candidates, and measuring the impact of our efforts. This is a unique opportunity on a global team with significant input on strategy.

Responsibilities Include

Strategy and Relationship Building

• Develop an annual strategy to build our employer brand with priority audiences
• Serve as a strategic partner to our recruitment team and People leadership team
• Identify marketing trends in East Africa to optimize our spend and improve our outreach
• Lead regular audience and market research initiatives to inform strategy

Digital Content Marketing

• Evolve our content marketing initiatives to raise brand awareness and cultivate leads
• Create distribution strategies across paid, owned, and earned media
• Oversee all core digital brand channels (website, social, emails)
• Work with in-house designers and manage several external web and ad vendors

Data and Analytics

• Lead our marketing measurement to track the effectiveness of our strategies
• Work within online dashboards (e.g. Google Analytics / Tag Manager and Greenhouse)
• Develop clear reports for senior leaders on marketing ROI and our impact on hiring goals

Management

• Manage one direct report who will execute on our digital marketing
• Mentor junior staffers on partner teams (recruitment, fundraising) on marketing
• Contribute to the Communications team’s development, culture and performance

Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

We are seeking an exceptional communicator with at least 5 years of marketing experience. The ideal candidate will have a track record of developing data-backed strategies, a passion for working in digital marketing and communications, strong project management skills, and a keen attention to detail. Candidates who fit the following criteria are strongly encouraged to apply:

• Minimum 5 years of marketing experience, with expertise in digital channels
• Exceptional, all-round communication skills
• Experience developing, executing, and assessing marketing strategies
• An ability to use data insights to shape strategy, creative briefs, and content ideation
• Strong knowledge of search, email, digital ads, and social media best practices
• Deep experience with analytics tools (Google AdWords / Tag Manager) and reporting
• Familiarity with the discipline of content marketing (direct experience is a major plus)
• Strong detail orientation and an ability to manage projects with creative teams
• Management experience is preferred, but not required
• Prior experience in a marketing role in an East African organization or agency preferred