Social Media Specialist at Skytop Technologies

Details:

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our sales and marketing. You will be working closely with the sales, marketing and all other relevant departments in order to have a clear understanding of the products.

Content Marketing Job Duties:

• Develop, implement and manage our social media strategy
• Collect customer data and analyze interactions and visits, plus use this information to create comprehensive reports and improve future marketing strategies and campaigns.
• Manage and oversee social media content that will attract downloads for conversion.
• Measure the success of every social media campaign and make sure they add value to the clients.
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer in order to create the call for action initiative.
• Work with copywriters and designers to ensure content is informative, appealing and in itself can call for sales conversions.
• Collaborate with Marketing, Sales and Product Development teams
• Grow and expand all company social media pages through which traffic is created to the company product website.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network.
• Provide constructive feedback which can lure more visits, likes and easily create bring traffic to the website.

Content Marketing Skills and Qualifications:

• 4 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness, impressions and generate sales.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Three (3) Years’ experience in online sales (Software will be an added advantage)
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Experience in growing social media pages from zero.
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing or relevant field
• Advise senior management on the best practices that can create awareness and generates revenue

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.