SEO Marketing Associate at Moringa School

Responsibilities

• Researching and implementing search engine optimization recommendations for example running a full health check on Moringa School’s website and noting the areas that require improvement and optimization and improving on the said areas.
• Perform ongoing keyword discovery, expansion and optimization by identifying the  key/powerful keywords to drive the most organic and valuable traffic
• Research and analyze competitor advertising links, keywords and SEO techniques
• Work closely with fellow marketing team members to drive SEO in content creation and content programming by writing effective SEO content for Moringa School website and social media accounts.
• Being up-to-date with both white hat and black hat SEO strategies to avoid straying from search engine guidelines
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Developing and implementing link building strategies
• Work with the Infrastructure team to ensure SEO best practices are properly implemented on newly developed code.
• Optimize copy and landing pages for search engine marketing.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors.
• Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance.

Key Competencies

• Excellent verbal and written communication skill
• Ability to deliver results
• Creative thinking ability
• Strategic thinking ability
• Problem identification and problem solving skills
• Familiarization with Google analytics
• Strong organizational and time management skills
• Analytical skills
• Familiarisation with search engines
• Team Player

Qualifications

• Proven SEO experience (Been active in a SEO role for the past 2 years is highly preferred)
• Degree in Information Technology, Marketing, Business and Technology, Communications, and any other related field
• Working experience of SEA/SEM is a plus
• Certification in Google adwords and Google analytics
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing is a plus
• Solid understanding of user journeys, user flows and intents , conversion, and online customer acquisition
• Experience working in a tech background or a content publishing company
• In-Depth experience with website analytics tools such as Google Analytics, Google Search Console, Schema markup, Moz, SEMrush and Ahrefs
• Knowledge of ranking factors and search engine algorithms
• 1 year + working knowledge of HTML, CSS, and JavaScript development and constraints
• Ability to diagnose  common technical issues and explaining their solutions coherently and ensuring that team members understand the recommendations.
• Up-to-date with the latest trends and best practices in SEO, SEA and SEM
• Prior experience optimizing a website or websites (own project or for a company) with results to show is a plus
• Experience in related fields to SEO such as UX, design, web development, social media management, conversion optimization, paid advertising, and email marketing is a plus.

Values Alignment: The Moringa Way

• Embrace collaboration (working together to complete a task or achieve a goal)
• Be bold (being daring and courageous)
• Have humility (acting without pride or arrogance)
• Celebrate accountability (taking responsibility for your actions and their outcomes)
• Have a growth mindset (believing that you and those around you have the potential to improve through intentional practice and feedback from others)
• Be fun loving (enjoying life in a lively, lighthearted way)

Career Growth & Development

We do not believe that an organization can grow without the growth & development of its staff.  At Moringa, we are consistently building systems to invest in the growth of our employees. We are deeply invested in offering career growth within Moringa, provide actionable feedback through “weekly check-ins” & thorough career reviews.
We will work together with you to craft roles that both support the needs of the organization and that you can be passionate about.