Head of Marketing at Nation Media Group

Job Ref: HR-HOM-07-2019

The role reports to the Group CEO.

Key Responsibilities

• Formulate NMG’s strategic marketing plans to deliver against company objectives;
• Lead the Group’s product development initiatives;
• Direct and evaluate regular market research and provide relevant insights to management;
• Prepare the marketing budgets and manage the delivery of all marketing activities:
• Lead the development and implementation of brand plans, activations and promotions to strengthen NMG’s brands share of market in the various consumer segments;
• Coordinate all NMG marketing functions to maximize synergies and ensure that advertising and marketing across all media is aligned to the defined brand identities;
• Select and manage external marketing and advertising agencies;
• Lead and motivate the marketing team to execute brand plans and deliver against marketing objectives;
• Manage and develop the capabilities of the brand teams; and,
• Work closely with key stakeholders, division and department heads in editorial, television, circulation and advertising to align on business objectives and marketing needs.

Qualifications, Experience & Skills

• Bachelor’s degree in Marketing or its equivalent from a recognized institution;
• Chartered Institute of Marketing Professional qualification and membership to the Marketing Society of Kenya is an added advantage;
• Ten (10) years’ of relevant experience, Five (5] of which should be at senior management level;
• Strong customer orientation;
• Ability to manage complex interfaces and senior relationships within the business;
• Strong organizational and communication skills;
• Ability to develop long term integrated and cross functional operational plans:
• Strategic thinker with ability to operationalize strategy into action; and,
• Strong interpersonal skills and the ability to work well with diverse, cross functional teams.