Digital Marketing Trainee at Smoothtel

Responsibilities

• Content Strategy – In charge of all content in our website and all our digital platforms to ensure it is relevant and in line with the industry.
• E-Commerce – Responsible for converting website visits into online sales by making the online shopping experience as easy as possible and by introducing special deals.
• Social Networking – managing and increasing the online presence and brand of a company through Social networking tools such as Facebook, Twitter and Google+, Twitter, Instagram, LinkedIn, etc.
• Design all aspects of our digital marketing including our marketing database, emails and display our advertising campaigns.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas and target audience.
• Work with the marketing team to brainstorm new and innovative growth strategies.
• Research and analyses market trends, competitor offerings, demographics and other information that affects marketing strategies.
• Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services and overall strategy.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Give suggestions on how to collaborate with agencies and other vendor partners.

Qualifications

• A bachelor’s degree in Communications or Marketing
• One year of experience in Social Media Management, Digital Marketing
• Strong Verbal and Written Communication Skills
• Attention to Detail, Self-Motivated, Creative Problem-Solving Skills, Experience with Major Social Media Platforms