Marketing Manager at Embu University College

Minimum qualifications

• Bachelor of commerce (Marketing option)
• 2 years experience
• Digital marketing experience
• Marketing content designing skills will be an added advantage

Key Roles

• Market the college’s programs for increased students enrollment
• Undertake public relations activities to create, maintain and enhance cooperate image
• Spearhead the design, implementation and marketing of new academic and executive training programmes
• Conduct market research to generate information necessary for decision making
• Prepare departmental budget for revenue generation, resource allocation and control
• Market the college’s training programmes and executive seminars to increase income
• Coordinate the implementation of the college’s marketing strategy to ensure achievement of business strategy
• Maintain Discipline in the department while out for marketing to achieve harmony and meet marketing objectives
• Coordinate Development of new marketing strategies for the department to increase departmental profitability and growth.
• Analyze and compile weekly marketing reports and performance for use in decision making.
• Support the establishment of linkages between the college and other Institutions to support College’s objectives of marketing
• Maintain effective communication between the marketing department and other stakeholders for mutual understanding and image position.
• Co-ordinate & ensure the marketing content is well packaged to deliver desirable outcomes.

Desired skills

• Interpersonal skills.
• Good oral and written communication skills.
• Numeracy and analytical ability.
• Creativity and imagination. 
• Influencing and negotiation skills.
• Teamwork.
• Organisational ability.
• IT skills.