Embu is a town serves as the provincial headquarters of Eastern Province in Kenya and is also the county headquarters of Embu County. Agriculture is the main driver of the economy in Embu, and over 70% of the residents are small scale farmers. Quite a small percentage of Embu's are business people and civil servants working in government institutions. Their main cash crops are tea, coffee and cotton have been. But recently many farmers started growing other crops cause of the falling price of tea, coffee and cotton. Mango farming has become a robust economic activity, finding market as far as Nairobi. Owing to county’s vibrant real estate, sand harvesting has lately become a lucrative business. One of the key up-and-coming economic incentives is the upgrading of Embu airstrip to airport status, which is expected to link up the county’s agribusiness to external market.
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