Account Executive-Digital Ad Operations at Oxygene8 Group

KNOWLEDGE AREAS:

• Basic knowledge of clients’ business as well as the business model
• Industry survey around clients assigned, as well as their competitors
• Knowledge on Facebook Advertising, Google Ads, Programmatic, Opera, Audio Ads etc.
• Monitor, keeping everyone informed and producing status reports as agreed with the client
• Responsible for keeping teams supplied with any new trends / improvements in digital advertising that may be useful in the overall digital strategy

ROLES AND RESPONSIBILITIES:

Task Areas:

Ad-Ops

• Create detailed digital media plans (schedules/strategies) across all digital channels by using all available resources and tools.
• Negotiate best possible deals with media partners to get the best value for the client’s campaign
• Create buying briefs that are clear and detailed for efficient execution of the plan.
• Optimize and change campaigns to make sure objectives are achievable
• Supply digital audit information when required.
• Assist in the preparation of digital competitive analysis.
• Create a digital campaign benchmark for future learnings.
• Monitor and analyze online marketing and campaign performance data to suggest structural and editorial improvements to optimize ad campaigns.
• Consult clients on adopting the best possible creative solutions that can drive top of the mind awareness and ROI strategies.
• Provide customer training and orientation on advertising and reporting products.

Project Management:

• Suggest campaign optimization tactics weekly/monthly; to the media team and ensure its implemented.
• Conduct weekly/monthly recon to ensure all campaigns are within the client’s budget.
• Ensure Omni-channel marketing campaign execution
• Ensure the client provides Purchase Orders (PO) / Signed Cost Estimates (CE) before commissioning any work.
• Manage the accounts billing system and contribution to finance process.

Talent Management and Relationship building:

• Demonstrates value to clients and colleagues on programs that build rapport
• Responsible for effective team communication, both written and verbal, ensuring all team membersand clients receive contact reports, briefs, market information, timing schedules, minutes etc.
• Develop teams through coaching and mentoring*
• Delegate effectively*
• Form strong and enduring relationships with all team members
• Motivate other members of the project team during difficult times, absorbing their anxieties and keep the project moving forward

Commercial Management:

• Ensures that all work in progress can be reconciled and billed
• Ensures that all invoices are issued quickly and correctly and that reconciliation meetings are held with Client as appropriate
• Ensures billing reports are sent to finance at the end of every month

REQUIRED EXPERIENCE

• Bachelor’s degree in Communication / Marketing or any other related field
• At least two (2) years’ work experience working in a busy office environment, preferably within the marketing / communications industry with a focus on Ad Operations: Facebook, Google Ads, DV 360, Programmatic, Opera etc
• Analytical, creative and have a genuine interest in consumers and brands
• Experience of working across several projects simultaneously, juggling the day to day work in order to meet client deadlines
• Knowledge of Microsoft office, Word, Excel, PPT
• Experience of presenting and influencing clients

REQUIRED ATTRIBUTES

• Eye for detail
• Analytical skills to see insights in performance
• Team Player, outgoing and dependable
• Great communication skills, both written and verbal
• Fastidious organisational skills with a high attention to detail
• Proactive and able to self-motivate
• Good team player
• Flexible, strong problem solving skills