Ads Manager at PrideInn

• We are seeking a high-performance Ads Manager to take ownership of paid media, lead generation, and revenue growth across PrideInn Hotels, Resorts & Camps.
• This is not a basic execution role. We require a results-driven specialist with a strong understanding of performance marketing, customer journeys, conversion optimization, and ROI-driven campaigns.
• Your primary objective will be to drive direct bookings, generate qualified leads, and deliver measurable revenue through strategic digital advertising.

Key Responsibilities

• Manage and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube), ensuring efficient budget utilization and maximum ROI.
• Drive hotel bookings, conference and event leads, and restaurant promotions through structured conversion funnels.
• Continuously monitor and improve performance metrics including conversion rates, cost per acquisition, and ROAS through A/B testing and data-driven optimization.
• Design and optimize customer journeys, including landing pages, booking flows, and retargeting strategies.
• Track performance using Meta Ads Manager and Google Analytics, and provide clear, actionable weekly reports.
• Collaborate with internal teams to align campaigns with business goals, offers, and brand standards.

Requirements

• 3–5+ years in performance marketing
• Proven experience managing ROI-driven campaigns
• Expertise in Meta Ads, Google Ads, and Google Analytics
• Strong understanding of funnels, retargeting, and conversion tracking
• Proven ability to generate leads, drive bookings, and scale campaigns