Marketing Director - Makini at ADvTECH

Responsibilities:

Output 1 – Brand Marketing Strategy:

• Develop and implement a brand marketing strategy
• Develop and implement a marketing and communications, media and advertising strategy annually, aligned with the brand strategy
• Prepare budget plan, annually and monitors and controls expenditure against it
• Compile and update the Brand CI Manual and oversees its implementation, as appropriate
• Participate in on-boarding and/or due diligence for new schools including developing communication strategies for acquisitions
• Provide marketing training/education for Principals, Administrators and Enrolment Officers, as necessary

Output 2 – Brand Sales Strategy:

• Develop and implement a sales strategy for the brand 
• Set sales targets as agreed with Regional Managing Director and Principals communicate these to Admissions staff and School Marketers
• Devise plans to achieve sales targets, monitor these and follow up where performance is lagging
• Track leads identified and conversion rates. Gather information regarding students that enquire but enrol elsewhere
• Ensure applications are received and processed timeously
• Manage and oversee implementation of Sales module of STASY
• Arrange for sales training of School Marketers and Admissions staff, as required

Output 3 – Relationship Management:

• Meet with and maintain cordial and productive relations with relevant stakeholders viz. community newspapers, owners of estates etc.
• Establish and maintain an up-to-date database of student/parent leads
• Establish potential feeder schools and build relationships with them to promote enrollment
• Maintain sound relations with staff at Schools Marketing hub. For provision of PR, Graphic Design, Website and Digital Marketing services to the brand and ensure timeous delivery of quality services
• Build and maintain relationships with all schools within the brand and their Principals to ensure effective communication and information flow
• Establish a network of relevant suppliers to provide the services necessary at the required quality standards
• Develop and implement a strategy to manage and enhance alumni relations
• Oversee marketing sponsorships in the Schools

Output 4 - Market Research & Intelligence:

1. Monitor competitor activity and initiatives and keep Regional Managing Director appraised
2. Undertake competitor analysis, as required and communicate insights to Brand MD and/or Principals
3. Analyse market and consumer trends and incorporate information into marketing plans
4. Monitor and assess customer satisfaction and incorporate information into marketing and sales plans/initiatives
5. Responsible for editorial direction, design, production, and distribution of all school publications

Output 5 - Management of Promotions, Events & Collateral:

• Plan and manage exhibitions and functions
• Make recommendations regarding collateral, source same and ensure timeous delivery thereof as well as its distribution
• Create content for Brand marketing material and sources and manage inputs from suppliers
• Manage compilation, printing and distribution of Brand consumer magazine
• Oversee branding of school signage, bus branding, gazebos etc.