Africa Flavors Insights Director at The Coca-Cola Company

Position Overview: 

Leads insights generation and operationalization within the flavors space to shape consumer centric decision making and achieve our ambitions

What You’ll Do for Us 

• Champion of Consumer-Centric Strategies: Spearhead consumer-driven insights and seamlessly integrate them into all category activities, campaigns, and plans. Ensure that future consumption behaviors, consumer and shopper tensions, trends, as well as cohort and cultural understandings are used to shape decision making
• Voice of the Consumer: Serve as the Voice of the Consumer (VOC) in CET sessions, consistently guiding the category team to ensure all outputs prioritize consumer perspectives through both human tensions and commercial impacts.
• Stakeholder Management and Collaboration: Lead and manage cross-functional teams, equipping them with critical insights for successful and impactful activations. Collaborate with colleagues from other operational units to scale key learnings across Africa Operating Unit.          
• Research Advisor: Provide expert guidance on optimal and cost-effective research methodologies and frameworks to address diverse marketing and consumer challenges, including issues like share losses, preference, and brand perception derived from our strategic target audience.
• Data analysis and Interpretation: Coordinate and synthesize various information sources into a compelling narrative, deriving actionable conclusions and recommendations for category, in critical routines

Role Requirement 

• Post Grad degree preferred  
• 12-15 years of experience in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation, experience.
• Proven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activated
• Ability to effectively communicate and collaborate with key stakeholders (Category Leads, Human Insight leads, Platform Services, Marketing Performance, and IMX leads) and ensure alignment
• Experience in client and agency highly desired
• Experience within the FMCG is an added advantage
• Comfortable in high pressure and uncertain environments