Agricultural Sales & Business Development Manager at Reeds Africa Consult

Overview

• We are seeking an experienced and results-driven Sales & Business Development Manager to lead sales growth initiatives, expand market reach, and develop strategic business opportunities across Kenya. The successful candidate will oversee field sales operations, strengthen customer relationships, identify new business opportunities, and work closely with branch teams to drive revenue growth and improve market performance. This role is ideal for a proactive leader with strong commercial acumen and a passion for building high-performing sales teams within the agribusiness sector.

Job description

Sales Leadership & Fields Team Management

• Supervise & support field sales representatives to achieve sales targets
• Conduct regular field visits to monitor performance and provide coaching/training where necessary.
• Ensure proper execution of sales strategies and promotional activities in the market.
• Assist in setting team targets, tracking performance metrics and ensuring route adheherence.
• Manage relationship with distribution customers (Stockists, farms)

Monitoring, Reporting & Analytics

• Prepare regular sales and performance reports for management review.
• Monitor team productivity, sales trends, and market coverage.
• Analyze market trends, competitor activities to provide actionable insights.
• Track KPIs and recommend improvement initiatives.
• Review and evaluate route-to-market effectiveness & distribution efficiency

Branch Market Activities

• Tracking and coordinating branch-level sales activities.
• Work closely with branch teams to identify sales opportunities and improve customer service.
• Ensure teams effectively execute seasonal campaigns and market development initiatives.
• Support in identifying new business opportunities and customer segments.

Business Development

• Develop new sales pipeline including but not limited to commercial farms, stockists, institutions, cooperatives, farmer groups etc.
• Support development of new routes to market and identify potential new territories.
• Manage relationships with stockists and distributors within assigned regions & or territories.
• Resolve issues affecting stockist, farms and drive customer satisfaction.

Farm Outreach & Market Engagement

• Coordinate and support farm outreach activities and customer engagement initiatives.
• Build and maintain strong relationships with farmers, distributors, stockists, and key    stakeholders.
• Support & organize market activations, and awareness campaigns to increase company visibility.

Requirements

• Bachelor’s degree or Diploma in Agribusiness, Business Administration, Sales, or related field.
• Minimum of 5 years in sales management, preferably in the agrovet, agribusiness or distribution sector.
• Demonstrated experience in developing and executing business growth strategies.