Analyst – Digital Business at Bank of Africa Kenya Limited

Responsibilities and Accountabilities. 

Performance and Business Intelligence

• Deliver end-to-end performance analysis across all digital channels and products, including transaction volumes, values, revenues, customer activity, adoption trends and profitability.
• Design, develop and maintain executive-ready dashboards and performance packs for management and governance forums.
• Monitor digital KPIs against strategic targets, budgets and forecasts, proactively identifying performance gaps, risks, and growth opportunities.
• Ensure accuracy, consistency and integrity of digital performance data through structured validation, reconciliation and reporting processes.
• Provide periodic and ad-hoc performance insights to support strategic reviews, prioritization decisions and operational course correction.

Commercial and Financial Analysis

• Conduct detailed business and financial analysis for new and existing digital initiatives, including feasibility studies, financial models, and business cases.
• Support pricing reviews, revenue optimization initiatives, and margin analysis across digital products and channels.
• Track digital revenues, costs and profitability, providing visibility on unit economics, return on investment, and cost drivers.
• Perform post-implementation reviews to assess commercial performance against approved business cases and identify optimization opportunities.
• Provide analytical input into budgeting, forecasting and financial planning processes for the Digital Business portfolio.

Customer Analytics and Experience Insights

• Analyze customer behavior, digital journeys and usage patterns to identify friction points, drop-offs and opportunities to improve experience and adoption.
• Segment digital customers based on usage, value and lifecycle to support targeted engagement and growth strategies.
• Track customer acquisition, activation, engagement and retention metrics across digital channels.
• Provide insights to support enhancements in digital journeys, features and service delivery.
• Support customer-centric decision-making by translating behavioral data into actionable experience improvement recommendations.

Digital Initiatives, Campaigns and Partnerships 

• Provide analytical support for digital campaigns, product launches, partnerships and channel enhancements.
• Track campaign and initiative performance against defined objectives, KPIs and commercial outcomes.
• Conduct ROI and impact analysis for digital marketing, acquisition and engagement initiatives.
• Support go-to-market execution by monitoring uptake, usage trends and customer response.
• Provide data-driven insights to inform optimization of partnerships, propositions and channel strategies.

Stakeholder Engagement and Executive Decision Support

• Act as a key analytical liaison between Digital Business, Finance, Technology, Operations, Risk and other internal stakeholders.
• Translate complex data and analysis into clear, concise insights for senior management and decision-making forums.
• Prepare high-quality executive presentations, briefing papers and insight decks for management and governance committees.
• Support governance processes by providing accurate, timely and decision-ready performance and financial information.
• Contribute to strategic discussions by providing fact-based insights that inform investment decisions and prioritization.

Minimum Requirements; Work Experience, Academic and Professional Qualifications 

• Minimum of 2 years’ experience in business analysis, data analytics, performance management, or financial analysis, preferably within banking, fintech, or digital financial services.
• Bachelor’s degree in Statistics, Data Analytics, Information Systems, economics, Finance or a related field.
• Professional certifications in Business Analysis, Data Analytics, Finance, or Digital Banking will be an added advantage.
• Strong working knowledge of data analysis and business intelligence tools.
• Experience using BI and analytics tools (e.g., Power BI, SQL) is an added advantage.

Competencies and Attributes 

• Proven ability to translate complex datasets into clear, actionable business insights.
• Strong communication and presentation skills with the confidence to engage senior stakeholders.
• High attention to detail, strong ownership mindset and ability to operate in a fast-paced digital environment.
• Strong analytical and quantitative skills with advanced proficiency in Microsoft Excel.