Assistant Manager - Brand at Minet Kenya

The role supports the development and execution of brand strategies that enhance Minet’s market presence, reputation, and customer engagement. The ideal candidate will have a strong background in communication, marketing, and Corporate Social Responsibility (CSR), with a passion for building and maintaining a strong brand identity. This role requires a strategic thinker with excellent organizational and interpersonal skills to drive brand initiatives across multiple channels.

Duties and Responsiblities

Brand Communication

• Develop and implement effective communication strategies to strengthen Minet’s brand identity and messaging.
• Create compelling content for various platforms, including social media, websites, newsletters, and press releases.
• Ensure consistent brand messaging across all internal and external communication channels.
• Collaborate with internal teams and external agencies to produce high-quality marketing materials.

Marketing Initiatives

• Assist in planning and executing marketing campaigns to promote Minet’s products and services.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Develop and execute digital marketing strategies to increase brand awareness and customer engagement.
• Manage and optimize Minet’s social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to drive engagement and growth.
• Monitor and analyze the performance of marketing campaigns, providing actionable insights into improvement.
• Manage digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.

Corporate Social Responsibility (CSR)

• Lead the development and implementation of Minet’s CSR strategy, aligning it with the company’s brand values and business objectives.
• Identify and partner with relevant organizations and communities to support impactful CSR initiatives.
• Plan and execute CSR events and campaigns, ensuring maximum visibility and engagement.
• Prepare reports and presentations on CSR activities and their impact on internal and external stakeholders.

Brand Management

• Maintain Minet’s brand guidelines.
• Ensure all brand touchpoints (e.g., logos, visuals, tone of voice) are consistent and aligned with the brand strategy.
• Monitor brand perception and reputation, addressing any issues proactively.

Stakeholder Engagement

• Build and maintain strong relationships with internal teams, external partners, and media outlets.
• Represent Minet at industry events, conferences, and networking opportunities.
• Collaborate with cross-functional teams to align brand initiatives with business goals.

Key Result Areas

• Creative company communication across all channels
• Positive brand building online and offline
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, Canva).
• Knowledge of CSR best practices and sustainability trends
• Ability to work collaboratively in a fast-paced environment

Key Competencies

• Strategic thinking and attention to detail.
• Strong interpersonal and relationship-building skills.
• Ability to manage multiple projects and meet deadlines.
• Passion for brand building and corporate responsibility

Knowledge And Skills Required

Professional and Academic Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Professional qualification from a recognized body e.g. CIPR or CIM
• 4–6 years of experience in brand management, marketing, or communications, preferably in the insurance or financial services industry.
• Proven track record in developing and executing successful marketing and CSR campaigns.