Assistant Marketing Executive at Baus Optical Company Limited

Baus Optical Company Limited is a key player in the optics industry in Kenya. To support her growth strategies, the company is inviting applications from qualified candidates for the position of Assistant Marketing Executive.

Duties & Responsibilities:

• Implement the organization’s marketing plan
• Carry out market research on new products and services including competitor activity analysis with a view to identify emerging needs and gauge customer satisfaction, making recommendation to products and services
• Drive customer acquisition through collaboration with partners across the country
• Monitor progress of marketing events using various metrics and submit reports of performance
• Initiate and control surveys to assess customer requirements and dedication
• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee Eye clinics and promotional events
• Track marketing performance and return on investment and prepare weekly or monthly reports for management
• Any other duty assigned by the supervisor / Manager

Qualifications and Experience

• At least 2 Years proven experience as marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline