Assistant Marketing Executive - Mombasa at Baus Optical Company Limited

To support her growth strategies, the company is inviting applications from qualified candidates for the position of Assistant Marketing Executive. 

Duties & Responsibilities:

1. Implement the organization’s marketing plan
2. Carry out market research on new products and services including competitor activity analysis with a view to identify emerging needs and gauge customer satisfaction, making recommendation to products and services
3. Drive customer acquisition through collaboration with partners across the country
4. Monitor progress of marketing events using various metrics and submit reports of performance
5. Initiate and control surveys to assess customer requirements and dedication
6. Conceive and develop efficient and intuitive marketing strategies
7. Organize and oversee Eye clinics and promotional events
8. Track marketing performance and return on investment and prepare weekly or monthly reports for management
9. Any other duty assigned by the supervisor / Manager

Qualifications and Experience

• At least 2 Years proven experience as marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline