Assistant Marketing Manager at Aga Khan Hospital, Mombasa

Vacancy No: AKHK/AMM/001

Job Description

The successful candidate will be responsible for helping to identify marketing trends and opportunities for growth, as well as creating marketing materials. You will be giving presentations about our ongoing campaigns and provide administrative support to our marketingteam.

Responsibilities

• Formulate brand plan and propose various Marketing strategies in accordance to corporate policy for the hospital brand.
• Participate in marketing department policy formulation and development
• Responsible in creating content for the campaigns
• Responsible for conducting market intelligence
• Responsible in creating monthly dashboards for various activities
• Responsible for the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc.
• Plan various activities as per the Marketing Strategic plans.
• Organize and execute the various activities planned as per the Marketing plans for example, CMES, Workshops Camps, Patient Education Program, Life – Style Management Program Etc.
• Carry out Research activity related to marketing plan evolved.
• Explore newer geographical area new markets, for customer target for the hospital.
• Explore new product feasibility for business plan.
• Submission of weekly progress report to management in brief about assigned activities.
• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compiling lists describing our organization’s offerings.
• Directing, planning and coordinating marketing efforts.
• Communicating the marketing plan.
• Developing each marketing campaign from start to finish.
• Researching demand for the organization’s products and services.

Qualifications 

• Bachelor’s degree in health sciences or any relevant field.
• At least four years’ experience in a similar role.
• Experience with creating a marketing campaign, marketing strategy, and marketing plan.
• Experience with online marketing, including social media, and content marketing.
• Experience in creating reports
• Understanding of public relations.
• Advanced communication skills.
• Ability to quickly adapt to change