Assistant Marketing Manager at Walk In Solutions

We are looking for Assistant Marketing Manager for our Consumer Goods Client based in Kenya. This position will be reporting to Category Head based at Kenya.

Job responsibilities:

Develop & execute the marketing & business plan

• Lead brand strategy & communication development
• Lead the team on the execution of the Marketing Plans
• Ensure optimal portfolio planning and optimization
• Strong knowledge of marketing principles, practices and procedures
• Demonstrated experience building brands and applying current digital, social and experiential marketing best practices
• Working knowledge of OTC distribution and competing channels
• Advanced tracking, execution and project management with potential to develop excellent communication, analytical and project management skills
• Basic knowledge and practice of market research and segmentation.

Annual Planning

• Lead the development of the Annual planning process and give inputs to long term strategic planning process for overall business
• In-depth review of product category and clear understanding of what’s working and what’s not.
• Planning, including clarity on activation agenda, innovation launch plan, and
• communications calendar
• Liaise with the sales team to ensure that the marketing strategies are translated into clear executable sales strategies

Innovation

• Ensure relevant innovation pipeline for consumers
• Drive successful go to market strategies for new product
• Lead overall marketing innovation on the category

Analysis

• Tracks and adjusts brand support spending to achieve budgeted levels
• Manages monthly sample allocation forecasting requirements and achieves appropriate inventory targets
• Conducts business analysis and presents KPI reviews
• Recommends and executes brand price strategy
• Recommends and executes slim and squeeze strategies as needed
• Conducts category and competitive analyses and insights and recommends appropriate
• business responses/actions

The ideal candidate will meet the following requirements:

• Bachelor’s degree in business or communication concentration (MBA preferred)
• 2+ plus years progressive marketing/Brand experience

Personal/Leadership Attributes:

1. Collaboration: Experienced team and project leader. Ability to create followership at all levels. Works in a dynamic and fast-moving environment and enjoy partnering with cross functional partners up, down, and across the organization.
2. Self-Starter & Action-Oriented: An innate desire to hold self fully accountable for delivering results with an internal fire to succeed. Low maintenance and no excuses approach to their work across the business. Can navigate, and even prefers, ambiguity and creating a path.
3. Agile & Driven: Ability to navigate most situations without much guidance and in a non- dramatic approach. Determined to achieve growth while forging strong relationships that endure.
4. Communication Skills: Ability to persuade, influence and inspire through both verbal and written communication. It is critical that this leader can synthesize complex issues into straight-forward strategies and actions