Associate Digital Marketer at Indepth Research Services (IRES)

Job Summary 

• We seek to recruit an entry-level Associate Digital Marketer who is aggressive, confident, fluent, mature, and creative to oversee marketing activities on a full-time basis. 

Key responsibilities: 

•  Building strong long-term value for our customers and partners including nurturing relationships 
•  Brand development - Develop IRES into a formidable brand both locally and internationally 
•  Develop brand communication campaigns and media relations strategies 
•  Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management 
•  Write, edit, and distribute various types of content, including material for websites, blogs, marketing material, and other types of content that take the message to the public. 
•  Edit and update promotional material and publications (brochures, videos, social media posts etc.) 
•  Looking out for relevant local and international events to represent IRES from within Not for Profits, Government, and Private sectors 
•  Organize IRES brand communication events (e.g. open days, press conferences) and serve as the company’s spokesperson 
•  Seek opportunities for partnerships, sponsorships and advertising 
•  Address inquiries from the media and other parties 
•  Track media coverage and follow industry trends 
•  Ensure the organization has membership in national and international trade and professional bodies. 
•  Preparing annual, quarterly, and monthly Brand Communication and Marketing plans and reports. 
•  Documentation as well as preparing and editing messaging for all products and services 
•  Linking with media sources and looking out for opportunities within media to showcase IRES products and services

Qualifications and Experience 

•  Degree in Marketing, Journalism, Communications, and Public Relations or any related course. 
•  Google Ads Certification required 
•  Experience in content writing, digital branding & marketing, and social media management. 
•  Experience in mass emails, SEO/SEM, and blogging in any fast-paced company. 
•  Advanced Video Editing, Animation, and Photo Editing -required 
•  Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising 
•  Blogging 
•  Intermediate Graphic design 
•  Intermediate WordPress and web development skills 
•  Advanced skills in MS Office, PowerPoint, and Excel 
•  Ability to use the CRM preferably HubSpot.